About

Creative Director with 15+ years of experience shaping brand platforms, creative strategy, and storytelling for global brands and start-ups. I lead creative across disciplines—copy, design, social media, and production—building cohesive brand expression across every major channel.

I’m currently Creative Director at Zip, where I oversee end-to-end copy and creative, and guide a multidisciplinary team delivering work across consumer and partner audiences. Previously, I held senior roles at AKQA and Klarna, partnering closely with marketing, UX, and design to lead campaigns and customer journeys.

Earlier in my career, I helped shape brand voice and creative direction at ASOS and Moda Operandi, leading content within the luxury and lifestyle space. I began as a copy editor at Teen Vogue, developing rigorous standards for language and craft that still guide my work today.

My clients have included Capital One (AKQA), FILA, Maisonette, Noah, Diesel, Banana Republic, Depop, Victoria’s Secret, and J Brand.

Additionally, I hold an MFA in Writing from Columbia University and also write fiction.