About

Content leader with 15+ years of experience in brand voice development and creative strategy for major brands and startups—from finance to fashion. I’ve crafted copy and guided storytelling for every channel and stage of the marketing funnel imaginable: brand campaigns, CRM, social (organic and paid), video, web, print, product, UX, and more.

Currently, I serve as Creative Director at Zip. Prior to this, I was Copy Lead at Klarna, overseeing CRM and Paid Media content, and Head of Content at ASOS. I began my career as an editor at Teen Vogue and The Onion. My clients have included Capital One (AKQA), FILA, Maisonette, Noah, Diesel, Banana Republic, Depop, Victoria’s Secret, and J Brand.

I hold an MFA in Writing from Columbia University and also write fiction.